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MYFLY is a youth-led organization that focuses on educating youths on financial literacy, business, and cryptocurrency. After multiple successful contents and events, it now has chapters on more than 20 different countries.
Petujuh’s job is to find MYFLY's target audience, create advertisements targeting them to increase awareness over MYFLY, and convert them into conference participants.
Here are 2 of our main objectives for MYFLY:
1. How to build legitimacy over the event especially when public mood was souring over finance related events due to the rise of scam cryptos and fake financial gurus
2. How to convert MYFLY’s international audience into participants member especially with barriers such as individual commitment, time zone difference, and language?
Using a combination of social media content strategy and audience targeting in social media ads, Petujuh managed to advertise Myfly contents in 10 different countries. After building an awareness among this audience, we later converted them into conference participants using conversion style content and ads retargeting.
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