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Spectra is an award winning international breast pump company, ranked number one in Amazon USA. Spectra’s product was voted as the best breast pump in 2022. It offers advanced technology in its products, including the hands free technology. Ever since early 2021, Petujuh has worked with the Indonesian branch of Spectra.
Spectra hires Petujuh for the purpose of increasing the online sales happening through Spectra's personal online marketplace channel while at the same time keeping cost low, due to budget being used for other business development purposes.
Here are 3 of our main objectives for Spectra:
1. How to increase online revenue without cannibalizing physical stores and distributors?
2. How to save the amount of money needed for online advertising so that other corporate projects are still feasible?
3. How to increase conversion for every rupiah spent in advertisement?
With a marketplace advertising budget of below 1 million per month, the combination of our content and advertising strategy results with record best monthly add to cart of IDR 452 million and purchase conversion of IDR 96 million.
In order to achieve maximum efficiency, we build a blueprint to decrease the total ads spending needed for Spectra to achieve equal results. This cost-saving method ended up saving Spectra a total 86% in all platforms of online ads, allowing them to have more funding for other needs.
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