Jack Jack is a company which builds custom made wooden souvenirs. Jack Jack’s product offering range from cute souvenirs targeted for kids and functional souvenirs targeted for adults.
Petujuh was tasked in increasing Jack Jack’s brand awareness while also bringing more potential leads for the brand.
Here are 2 of our main objectives for Jack Jack:
1. How to find the right audience for Jack Jack’s multiple different type of souvenirs and later convert this audience?
2. How to eliminate “noise” that decreases Jack Jack’s team productivity?
As Jack Jack is a brand selling customized souvenirs, our advertisements and contents are targeted to bringing potential leads to contact Jack Jack’s admin whatsapp. By building 7 different online audience for Jack Jack, we bring an increase of quality messages by more than 80%.
A common challenge faced by brands relying on whatsapp to convert is on the multitude of “noise”, people asking about the products without the intention or capability to buy. By combining strategic content targeting and audience building, we have eliminated most of the noise and improve Jack Jack’s revenue by 5x.