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Delta is a top coffee producer that sells coffee beans to multiple coffee shops and direct end users. Delta is famous for having a variety of coffee products, locally sourced from multiple different Indonesian provinces, such as Bali, Aceh, West Java, and Papua.
Petujuh is hired by Delta to improve both its B2C and B2B sales and optimize its ads spending.
Here are 2 of our main objectives for Delta:
1. How to market Delta products to end users in an era of easy and cheap coffee to go such as Kopi Kenangan and Janji Jiwa?
2. How to target businesses for massive scale orders when competing against other major coffee suppliers?
After strategizing its contents and optimizing the overall ads strategy, ads cost decreases by 15% across all platforms, while maintaining equal and often greater results.
Using a combination of website strategy, high value content offering, and google ads, Petujuh has managed to increase B2B leads for delta by 5x.
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